Competitive Analysis + Packaging Expedition


Today Jesyka and I did some fast and dirty testing of our packaging ideas. Looking to save money and materials we have been looking into different types of containers for Marie’s products. We created quick mock up and went to a local grocer to see how they sat on the shelves, and to see what was already out there. While we were definitely not impressed with the packaging we brought, we learned a good deal from this trip. The importance of hierarchy, scan-ability, unity, and of course, the word Gluten Free. I think we counted 11 “Gluten Free”s on a bag of bread.


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