I had the chance to contribute to IBM’s newest email product, specifically the icon for the application. Working with the team’s past iterations and concept, I designed an icon that aligned with IBM’s guidelines and the product experience and brand attributes.
IBM Verse transforms email, bringing priority to the people you communicate with, to create a more connected, intuitive email experience. Verse is about connections, communication, and at IBM, scale. Concepts of universes, mail/postage and networks were used to inspire the design.
The final icon communicates both individual connections, a micro interaction, and implies scale, or a macro impact.